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A Day in the Life Of a Founder and CEO: Alex Tomchenko

Alex is the Founder and CEO of Glambook; an all-in-one platform created to aid beauty professionals grow their budding businesses. Alex has an extremely positive and forward-thinking outlook on the life of a CEO. He highlights how much time, dedication and hard work it takes to build a thriving business. While also pointing out the need to decompress when you can and leave business at the door and make time for yourself. 

Alex also has some unique views on the meaning of progress and how transferable skills can be used to help build a brand. He also points out the importance of utilizing fresh talent prepared to soak up new ways of doing things and how this can be more beneficial to growing businesses than recruiting based on experience. This is definitely a mindset geared toward the future of working and we are excited to learn more about Alex and his working life as a Founder and CEO.   

What does a working day look like for a Founder & CEO?

I wake up at 7:00am and after a nutritious breakfast I start checking my inbox and messages. We meet with the team at 9:00am to help us align on priorities and set up the tone for the day. Before lunch, I’m focused on monitoring our results and growth and take a few more business meetings. After lunch, I spend time on mapping out business goals and tasks, aligning on workflow and hosting additional meetings. Towards the end of the day, I look at our daily progress and that helps me identify our goals and tasks for the next day. I go to bed at 11:30pm.

How do you find a work life balance?

To be honest, it’s not easy to strike a perfect work and life balance during the growth stage of a startup. What helps is that I work on something that I’m truly passionate about and I do it together with my wife, who is my co-founder. While we don’t have a strict schedule that divides our business and personal lives, we manage to find time for both. Usually, we are busy with work during the day and late evenings are reserved for things not related to business.

Are there opportunities to progress?

Progress is an important part of life. However, progress doesn’t necessarily mean doing something new. Often, it’s finding a new way to do something. At Glambook, we’re doing just that, finding a way to transition the beauty industry into the digital space. I’m a believer that opportunities for progress are always here and they will always be available.

What is the best part about being Founder & CEO?

The best part of my job is to have freedom to create a product the way you envision it. To create a product that will bring value to your users. If you can’t find something that works for you, you can create it. During my 13+ years spearheading a digital marketing agency, I gained valuable experience in promoting and growing other people’s products, so now I am fortunate to have an opportunity to finally use those skills and experience to build and grow my own product.

Is there a difficult part to your job?

Challenges help you have a different perspective, think outside of the box and look for alternatives, which means constant growth and development. I’m not a big fan of formalities – to have a meeting for the sake of having a meeting, or create documents for the sake of having them, so I prefer to focus on things that matter, bring value and make a process more meaningful.

If someone was considering a career in your area of expertise, what advice would you give to them?

You can’t teach an old dog new tricks. This is something I’ve learned the hard way during my time at the digital marketing agency. It’s a much smoother and easier task to bring a beginner up to speed than trying to ask an established expert to re-learn and do things differently. An established professional may already have their own point of view and past experiences that prevent them from seeing a full picture. For someone who is just starting out in a new industry, there’s a much higher chance of being successful. Be curious, goal-oriented and motivated by the project you’re about to kick off. As the saying goes, if you’re trying to do the impossible, do it with people who don’t know that this is impossible.

THANK YOU TO ALEX FOR SHARING HIS INSIGHTS AS A FOUNDER AND CEO WITH US!

These were some amazing and unique insights from Alex, who shows us what it means to have the entrepreneur mindset, having not only the passion to create something unique but also to keep your eye on the future. Alex showcases a forward-thinking mindset, highlighting the fact that experience isn’t everything and if you do have experience, it is important to be flexible in your approach to different aspects of business. A refreshing take on the working life of a Founder and CEO! Alex also made the point of how his skills in marketing were transferable when creating his own product and business, which is something all of our readers should consider. We hope you enjoyed reading all about Alex’s amazing and interesting work life!

For other takes on the working life of a Founder and CEO why not have a read of A Day in the Life Of a Founder and CEO: Alex Bozhin.