As its Earth Day this week, Find Your Flex is doing its part on raising awareness and inciting change to make a greener world. Digital Pollution is one of the biggest contributors to global pollution right now. This may surprise some readers, when you think of the word “digital” and its many connotations, the thought of it being a cause of pollution may seem surprising. Though it shouldn’t, as this is the digital age. The digital industry is one of if not the largest industry on the planet right now, so naturally it is contributing to global pollution. So, what is digital pollution and why is it important to know about it?
What Digital Pollution Is
The digital industry has been growing for decades. Every year something physical is replaced by something digital. Once upon a time, our only way of communicating with someone far away was to write a letter. Then it takes days or weeks to be received and read by the intended recipient. Then came emails which could be read in minutes, now we have direct messages that can be read and responded to in seconds. Long ago the only way to speak to someone face to face was to meet up in person. Now we can speak to people without getting out of bed; by picking up a smart phone or laptop and using services such as FaceTime, Zoom, Skype etc. Digital has made the impossible possible over the years and that is something that especially now we are profoundly grateful for, but it comes at a price.
The Shift Project has been conducting research for several years to see the impact digital evolution is having on the climate. Its easy to forget what goes into creating digital device and services, which is why its easy to assume digital is environmentally friendly. But that assumption could not be further from the truth. CO2 emissions of ICT has grown by 450 million tons since 2013. And the energy intensity of the ICT sector is growing by 4% per year. There are many fossil fuels required to make our devices and maintain the services that we use. Its a good job the “cloud” we upload all our data to is invisible, if visible it would be a thick, grey, choking smog that we increase the size of every day. So what is the cause of all this? The same as all other forms of pollution in the world: us.
Trends + Greed = Digital Pollution
That shouldn’t come as too much of a shock. How many forms of pollution is humanity not responsible for? But in terms of Digital Pollution, what is the main cause? Again, the root cause of all forms of pollution: our greed. There is a reason greed is one of the 7 deadly sins; we’ve been killing our planet with it for centuries now. The majority of it comes down to what is new and “trending” and society’s unhealthy obsession with having the next best thing.
In some cases we even judge each other on the possessions we have. For example: if you have an older model of a phone or do not have the latest games console people judge you on your social status and these judgments can be cruel. This is especially prominent in children and teenagers; they put pressure on their parents to buy them the latest digital gadget to maintain or increase their social status. And since parents don’t want their child to be bullied, they oblige. Yet just as many adults have adopted this practice of buying the newest digital developments simply because its new and “everyone wants it”, whether they need it or not.
If it ain’t Broke, Don’t Buy a New One.
Greed and the need to stay trendy compels us to continue to buy what we do not need. Apple bring out a new model of iPhone every 24 to 48 months, right now we are up to the iPhone 12. There are people who buy the newest model of iPhone as often as possible. Even those that bought a brand new iPhone XS a little over 2 years ago buy this new version, why? Their iPhone XS is still in working order so why do they need to have the latest model? Because it has one or two new features, that in the grand scheme of things are not really necessary. And the screen is slightly clearer with a marginally better quality camera. Or the simple fact that its the newest model out there and they want to show it off and look cool.
However its not just getting the newest model available that is the problem. Once again one of the 7 deadlies; gluttony, is a contributing reason why digital pollution is prominent. Apple have a plethora of products, yet most of them do the same things. There are hundreds of people out there who own an Apple MacBook, an iPad, an iPhone and an Apple Watch. Yet almost every one of those devices can do the same thing and provide the same service as the other, with only a small number of features making them different. So why on earth does one person need each of these? If you ask, the reasons will likely be quite superficial as there is no plausible reason to buy a new digital device for something that can be done with a device you already own. And again it comes down to greed and gluttony.
So why does all this have an impact on digital pollution? Simple where do you think your old devices go when you have replaced them with newer ones? And for anyone who thinks they are being good by giving them to a family member, selling them online or giving them to a second-hand shop, I hate to burst your bubble but that makes little difference. As the phone you’re giving to someone else will be simply replacing a older device of theirs. That iPhone XR you’ve given away is likely replacing an iPhone 6 which will have to be thrown away. And it is the combination of fossil fuels used to make these devices that is having a disastrous effect on the environment.
Now consumers are not totally to blame for this. There are big companies out there who design their devices to decrease capability after a certain length of time. This then forces consumers to buy newer devices, so large corporations do need to do their part to stop this. However, if you have a perfectly functional iPhone X there’s no reason to buy an iPhone 12, none whatsoever. And if you chose to do this, you are part of a growing problem that is having disastrous consequences for the environment. If you don’t need it, do not buy it, it is as simple as that.
Netflix and… pollute?
Its not just the over consumption of digital devices that is the issue. In fact the much larger issue is the consumption of online videos. Online video, generates 60% of of world data flows and thus over 300 million tons of CO2 per year. It represents 20% of the greenhouse gas emissions of all digital devices (use and production included), and 1% of global emissions. This is largely down to the usage of streaming services such as Netflix, which makes up 34% of the 60%. This research was conducted in 2019 and taking the pandemic into account, these will likely have increased dramatically over the last year.
We use these services without thinking, they are just there. We sometimes have Netflix or NowTV on in the background while we do other things. Or perhaps spend countless hours browsing through YouTube videos just for something to do. It would be hypocritical if I did not admit to being guilty of this. I watch videos on YouTube that I am only mildly interested in and do not really care about. I have had Netflix playing in the background while I work because I like the background noise. We have become drunk on these streaming services when once again, in reality we do not need them! There are alternatives that predate these services that could lesson the impact they are having on the environment.
Many online streaming services lure in subscribers by promoting a popular series or film. Yet we don’t have to sign up to a monthly streaming service for this. If you love Game of Thrones or the Walking Dead and want to watch them, go out and by the DVD boxset. Remember DVD’s? They’re far cheaper in the long run and you can still watch them whenever you want. They also have far less of an impact on the environment than streaming services. Once again though, the service providers are equally to blame. They make some series exclusive to their service and do not make physical copies available. Yet turning back to DVDs is a change we should all consider. Once we do this companies will have no choice but to make more available to make the required sales.
What is the Solution to Digital Pollution? We don’t know.
Some edits in behaviours towards digital have been mentioned above. And these will definitely help lesson the impact Digital Pollution has and we should absolutely try to adopt these mindsets. However, they alone will not solve the problem. So what is the overall solution to this growing problem? The scary truth is we don’t know.
This is the digital age we’re living in and the fact is we have become completely dependant on digital technology. The last 13 months has proven that without a shadow of doubt. And in many way we have to be grateful in that regard. Digital devices have saved lives during this pandemic, there is no arguing that. Isolation would have meant something entirely different without the ability to communicate digitally or have access to certain online services. It has been hard enough with them, so the thought of living without them in the same manner is a terrifying thought.
But that doesn’t change the damage that this industry is doing to our planet. And the fact that there is no clear solution to stop this has to mean something. We need to come up with ways of making tech Green, so that further digitalization is sustainable. Right now it isn’t and we cannot ignore that, the facts must hit home. We have already done enough damage to the eco system throughout the centuries in one form or another. The difference is we didn’t know it then, we do now so there is no excuse. We need to make changes and develop solutions now. Make technology green and halt digital pollution in its tracks.
To hit home just how reliant society is on digital, check out this piece on the digital skills gap. And perhaps we should now ask ourselves if green tech awareness should be incorporated into these skills?