When it comes to LinkedIn, much attention is sensibly devoted to finding exactly the right phrases to reflect careers, experience and values. But the old adage that a picture speaks a thousand words still remains true. Follow these 5 pointers to boost your Linkedin presence through visual impact.
Upload A Professional Photo
Profiles with photos are 12 times more likely to clicked on and 36 times more liable to receive a message than those without.
A studio portrait is best but not strictly necessary. Select a well-lit, high-resolution headshot with good posture. Dress smartly as this is business, not Facebook. Unless relevant to your job, avoid anything that shows you doing a hobby such as cycling etc. Use LinkedIn’s crop and filter functions to get your image spot on – your face should take up at least 50% of the frame. It should be a solo picture.
Adopt a positive and engaging expression. No need to grin like a toothpaste ad but a stern countenance radiates less warmth. Ditch fussy backgrounds and heavily patterned clothing. Ensure the photo depicts you accurately. Arriving at an interview looking rather different can be disconcerting for others.
The best size for your Linkedin portrait photo is 400 x 400px.
Modify Your Linkedin Background Image
LinkedIn provides a background, which sits behind the headshot, where you can insert a relevant image. This could be your company logo, a cityscape of where you are based, your ideal workspace, the front cover of a book you have written or a picture of you speaking at an event.
Due to its size, the background photo is the first thing that a visitor’s eye will land on. Do not settle for the default option – it’s a lost chance to pack a punch and create a unique identity. For example, career coach Rebecca Amin, has chosen “Dare to Begin” that acts as an incentive for visitors to her profile to take action.
The best size for the Linkedin background photo is 1584 x 396px.
Use The Featured Section And Embed Function
Have you written an article or a blogpost or made a video/vlog that you can reference? If so, place these in the featured section at the top of your page or embed in a career entry.
This is one way in which LinkedIn has more force than a paper copy CV. You can present more about yourself than on two A4 pages, so don’t miss this opportunity.
Site visitors and recruiters are too busy to look for you in multiple places online. Make life straightforward for them by signalling your media output.
Formatting Your Copy
Linkedin entries can become densely written which makes them energy-sapping to scan. It is also harder to pinpoint key achievements. Whilst a profile benefits from detail, it also needs white space to be reader-friendly.
- Bullet points and numbering can provide formatting solutions.
- You can also cut and paste colourful icons from online resources.
- Ensure the symbols you select are professional.
- Do not overuse icons to the point that they detract from your message.
LinkedIn does not provide a method of adding words in bold or italics. To do this, type Unicode Text Converter into Google to access a number of sites which allow you to insert phrases which are then transformed into bold and/or italics. Simply cut and paste the newly “converted” words into a LinkedIn entry.
Grey Matter – Making Visual Connections
You can connect each LinkedIn entry to a LinkedIn page belonging to the company you worked for or the institution you studied at. Do this wherever possible, as a line of bright logos conveys more information and is more visually enticing than a string of dull grey boxes. Sometimes a grey box is inevitable but minimise this.
If you cannot find a specific link, consider connecting to pages that are generic. For example, if you took a career break to see more of the world, you could link to a general travelling LinkedIn page.
Make Your Linkedin Profile Colourful And Interesting – Just Like Yourself.
LinkedIn is your digital reputation, your online calling card. We all react strongly to visuals and live life in colour, so do not overlook these as important aspects to integrate into your profile.
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